Lead story · Live events
Two voices, one stage: Faisalabad turns up for Zoha & Daniyal
Key visuals, promo reels, a zero-like giveaway and coverage on the night. One campaign, start to finish.
How we made it →Edition 01 — Faisalabad REC 00:00:00:00
We don't just design —
We make your brand the headline.
Marketing · Video production · Events
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Vol. 01 — No. 01Faisalabad, PakistanPrice: one good idea
The Dastaan Times
Stories that shape tomorrowEvery brand has a dastaan
Social Media Management ● Performance Marketing ● Engagement & Growth ● Brand Story Telling ● Content Creation ● Video Production ● Event promotion ●
Section B — How a work is madePage 02
Five departments. One work.
Not a random agency. Every work passes through five rooms before it reaches your audience.
Scene 01 / 05 · Week 1
Vision
Every work starts as a spark.
- Audit your last 30 posts: what held attention, what didn't
- Study the top 20 posts in your niche and your 3 closest competitors
- Read the comments and DMs — the real voice of your customer
- Check what people search for, by keyword and hashtag
- 2–3 audience profiles: who they are, when they scroll, why they buy
- Find the tension — what they want vs. what stops them
- Pick one north-star number to win: footfall, leads, sales or tickets
- Tested on three rules: true to you, ownable, clear in 3 seconds with the sound off
- Moodboard, colour and reference frames so everyone sees the same thing
- A one-page creative brief you sign off before anything is made
Start from your customers' own words.
Scene 02 / 05 · Week 1–2
Paper
Then it's crafted on paper.
- A hook in the first 1.5 seconds — the moment that decides the scroll
- 15–30s reels built in three beats: hook, story, call to action
- Written for sound-off: on-screen text carries the message
- Captions and CTAs written with the script, not as an afterthought
- Every frame: shot size, camera move and duration
- Planned vertical-first (9:16) with safe zones for 4:5 and 16:9
- Text and faces kept clear of the app's buttons and captions
- Shot list with the lens for each shot
- Location recce, permissions, wardrobe and props
- Call sheet with times for every person on set
- A backup plan for light, weather and no-shows
Every shot is decided before the camera rolls.
Scene 03 / 05 · Week 2–3
Shoot
Then it's shot with intent.
- Talent coached for natural delivery — not reading, talking
- Every key line shot in 3 energies, so the edit has options
- B-roll planned for every line of voice-over
- Shot natively vertical, never cropped from wide later
- Thirds, leading lines and depth in every frame
- Faces and products placed inside the platform's safe zone
- Three-point lighting, or natural light shaped with bounce and flags
- Fast lenses for shallow depth that pulls the eye
- Recorded in a flat log profile, so the grade has room to work
- Gimbal and slider moves with purpose, and clean audio on lav mics
A crew, a plan and a look built on set.
Scene 04 / 05 · Week 3
Edit
Then it's cut to perfection.
- Hook-first edit: the strongest moment goes up front
- Cuts every 1–2 seconds on reels, timed to the music's beat
- J and L cuts so sound leads the picture
- Checked against where viewers drop off at 3 seconds and halfway
- First correct: white balance, exposure, matching every shot
- Then grade: one brand look used on every piece
- Skin tones protected, so people always look like themselves
- Licensed music only — no muted posts or takedowns
- Sound design: whooshes, risers and hits on the cuts
- Voices cleaned and levelled for phone speakers
- Captions burned in for the people watching with sound off
One master, cut for every platform.
Scene 05 / 05 · Week 4 onward
Market
Then it finds the right people.
Book now →
- Bio, highlights and grid set up to convert visitors into followers
- A posting rhythm your audience learns: reels, posts, stories each week
- Collabs with local creators who already have your customers
- Comments and DMs answered the same day, in your voice
- Cold: reach new people in your area with your best video
- Warm: retarget everyone who watched half or visited your profile
- Hot: WhatsApp and lead ads with an offer for those ready to buy
- Lookalike audiences built from your real customers
- 3–5 hook versions of every ad, so the audience picks the winner
- Weekly checks: hook rate, CTR, CPR and ROAS
- Losing ads paused within 72 hours, winners scaled step by step
- A plain-language report every month: what worked and what's next
Test, measure and scale what works.
Vision · Paper · Shoot · Edit · Market
That's not content. That's a work.
Section C — The darkroomPage 03
Recent editions.
All our work →Section IG — On the feedPage 04
Fresh off the feed.
@dastaan.lensFollow on Instagram ↗DASTAAN 400CONTACT SHEETROLL 07
Zoha & Daniyal, Live in Faisalabad01A ▸
▶ ReelDanyal & Zoha are going live02A ▸
Zero Like, Free Ticket03A ▸
Stories that get talked about04A ▸
All eyes on your brand05A ▸
Let's set your strategy06A ▸
Dastaan, in your pocket07A ▸
Our services08A ▸
About us09A ▸
▸ TAP A FRAME TO OPEN IT@DASTAAN.LENS
Section D — In good companyPage 04
We run your socials.
Instagram, Facebook, TikTok. Reels, posts, design and replies. Flip the switch.
How we run them →